What’s the end game in the world of Google AMP?

December 03 Comments Off on What’s the end game in the world of Google AMP? Category: Feed, Fight With Tools, Journalism

Facebook Instant Articles, Google AMP.

It’s all just one long push to the bottom until publishers are few and weak enough that either Google or Facebook get to fully dictate terms. Unless you’re BuzzFeed, where your business model is totally ad free, I don’t understand why anyone signs on for either service. Sure, if you’re large enough you get to grind your enemies into dust by taking losses to force them off the board… but the losses you have to take yourself to do so are going to be way too high to really recover from.

It’s the Uber model: drive profit below costs (into losses) long enough to eliminate competition and hope that there’s enough of your own savings left to recover once you have a monopoly. It’s crazy. Uber only pulls it off because they have endless VC pouring in. Even then there’s going to come a point where they just collapse, because at the end of the game you really can’t control the whole market forever.

This strategy only makes sense if you are too ill-informed to know what you’re getting into, lack any sense of forethought, or just greedy and think you’ll get out before the collapse comes. Where are we going from here? Have we let the technology sector push publishing to give up on running their businesses ethically? This is a mess and I don’t know how we’re going to escape from the bed we’re making.

Why Amazon Loses Money On Every Kindle Fire.

December 06 Comments Off on Why Amazon Loses Money On Every Kindle Fire. Category: Amplify, Feed

The Kindle Fire is a book store, a movie theater and a record shop. And Amazon’s the one selling the books, movies and music.Clipped from www.npr.orgWhy Amazon Loses Money On Every Kindle Fire
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Life After Debt: an economic report from 2000 anticipates a world where America has paid everything off.

October 26 Comments Off on Life After Debt: an economic report from 2000 anticipates a world where America has paid everything off. Category: Amplify, Feed

In late 2000 the Clinton administration was preparing for their final economic report. At the time, we were in surplus and economists were projecting that *the entirety of the US Debt would be paid off by 2012.*

In reality, US Debt is by far the highest it has ever been. But back then a federal […]

Two-thirds of marketers do not understand the term ‘gamification,’ but try to use it anyway.

October 10 Comments Off on Two-thirds of marketers do not understand the term ‘gamification,’ but try to use it anyway. Category: Amplify, Feed

Marketers understand that gamification is something important but they don’t understand what it is or how to implement it. No wonder there are so many bad attempts at gamification out there.Clipped from www.nma.co.ukTwo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond […]

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