The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year
“A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.
“That is more than double the $7.2 billion the Association of National Advertisers estimated would be lost to ad fraud in 2016. The World Federation of Advertisers, meanwhile, predicted last year that ad fraud will cost advertisers $50 billion by 2025, describing the malpractice as an organized crime ‘second only to the drugs trade.'”
Study conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to ad fraud in 2017.
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